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January 16, 2007
Jay-Z and GM's Big Pimpmobile

Sure he lords over the album charts, designs a clothing line (Rocawear), runs a record label (Def Jam), owns sports bars and even a minority stake in the New Jersey Nets, but now Jay-Z is really in the driver's seat, courtesy of General Motors Corp.

The rap mogul turned up in Detroit Saturday night for a GM Style event celebrating the public unveiling of the automaker's new vehicles and concept cars—among them his signature Jay-Z Blue, a 2007 GMC Yukon Denali that he spent more than a year designing in cahoots with GM's Global Color Studio.

"Automotive design, entertainment and fashion have had a profound influence on each other and American culture for generations,” said Ed Welburn, vice president of GM Global Design. “Tonight we're pairing a music icon, Jay-Z, with an automotive icon, the GMC Yukon Denali. Our Global Color Studio worked with Jay-Z to develop a fresh, vibrant color that matched his goals and aesthetics."

Big pimpin', indeed.The Jay-Z Blue is still in the concept stage, but it's expected to roll off the assembly lines and into showrooms later this year.

"Hopefully I'll be able to drive one of them out of here tonight," the recently unretired rap star, real name Shawn Carter, told reporters.Jimmy Kimmel hosted the glitzy GM party, an invitation-only event attended by more than 1,000 people that officially revved up the North American International Auto Show which opens to the public Jan. 13.

Also on hand were a number of celebs to help showcase the car giant's latest fleet of roadsters.
posted by viraks @ 7:49:00 AM  
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