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| January 21, 2007 |
| Celebrity branding has never been hotter — or more bizarre. |
KISS rocker Gene Simmons is peddling an "elegant" new perfume. Guitar god Carlos Santana has a new line of sexy women's shoes. And "Two and Half Men" star Charlie Sheen is shaking up the kiddie couture market.
Why are these already successful stars branching out into what appears to be foreign and very unlikely territory?
You guessed right: It's all about the Benjamins.
“It doesn’t have to make sense,” Simmons told FOXNews.com. “What does KISS have to do with shampoo or coffee? Nothing. The reason to get involved in anything is commerce.”
There are other odd pairings. Donald Trump, a known teetotaler, just launched Trump Super Premium Vodka. Rocker Jon Bon Jovi is the co-founder of the Rock Star Baby line of baby gear. And actor Jackie Chan recently launched an organic skin care line. |
posted by viraks @ 10:43:00 PM  |
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