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| December 15, 2006 |
| Bruce Springsteen : CBS reviving namesake music label |
CBS Corp. has launched a new recorded music label — reviving the name of long-defunct CBS Records — through which the company plans to release music and promote artists on its networks' stable of television shows.
CBS Records aims to market its artists and their music in television shows produced by CBS Paramount Television and aired across several broadcast and cable networks, including CBS, The CW, NBC and USA Network, New York-based CBS Corp. said Thursday."With more consumers choosing the online download model as the preferred way to purchase their favorite songs, we have an opportunity to use our unique and broad collection of media platforms to create a new music label paradigm for a small price of admission," Leslie Moonves, president and chief executive of CBS Corp., said in a prepared statement.
Outside of television, CBS Records will release music online through its own Web site and retailers such as Apple Computer Inc.'s iTunes Music Store. The label has completed a deal with Apple to sell music, videos and other content, and expects to seal similar agreements with other online music services, CBS said. |
posted by viraks @ 7:42:00 AM  |
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